Coca-Cola Zero Sugar | Experiential/Sampling
Re-launch, experiential.
Our world is a sensory overload in which all five senses are being constantly bombarded. But to enjoy the real Coca-Cola taste of the new Coca-Cola Zero Sugar, you need just one sense....And that's taste. We were so confident you'll love our new taste that we created the world's first Taste Isolation Tanks, so you can fully focus on our real Cola-Cola taste.
Credits: Momentum ATL | Momentum NYC | Momentum STL
ADs: Carina Lucero, Valeri Schwartz, Clara Calvo-Sotelo | CW: Paul Boupha, Cesar Vallejo, A.P Chaney | ATL LEG team | STL Studio team (Deb, Ann, Chris, Rian, Kelly, Sarah). GCD: Kevin Gosselin CD: Sam Resta, Arye Dworken, Glen Peden, A.J Croce. | STRATEGY: Jorge Hernandez, Adrian Velasquez, Monica Schultz.