To celebrate the premiere of HBO’s new series “Winning Time: The Rise of the Lakers Dynasty”, we were tasked with coming up with a social impact campaign that would give back to the local community where the Lakers got their start. We worked with the City of Inglewood and Los Angeles County to identify and revitalize a local basketball court. With the help of California-based artist, David Flores, along with non-profit group Project Backboard, the Roger’s Park basketball court transformed into a “Winning Time” masterpiece that will provide an inspiring space for the next generation of basketball fans in the Inglewood community for years to come.
Following the grand unveiling of the new court, Winning Time show consultant and renowned basketball trainer, Idan Ravin, to lead a hand-picked group of influencers through a show-inspired training camp. The event brought attention to the Inglewood community and was featured in a number of impactful news outlets.
FROM THE 7TH ANNUAL SHORTY IMPACT AWARDS: Winner in MICRO-INFLUENCER STRATEGY | Finalist in CORPORATE-COMMUNITY | Audience Honor in CORPORATE-COMMUNITY
Results: Boasted a 314k reach, 143k social impressions, 130K video views, and an engagement rate of 7.88%. The event was featured in print, online and broadcast from key networks including The Morning Brew, AdAge, KTLA, Inglewood Times, and more. The spotlight on the initiative’s community partner, The ICP School, led to a feature of the rapidly growing program in the Inglewood Times.
