Smartwater and Pete Davidson Encourage Americans to ‘Keep Living Smart’ Post-pandemic with first-ever Rehydration Day activation and campaign kick-off on July 5th 2021.
As Americans gear up for the most-anticipated July 4th holiday in years, smartwater is serving up a timely reminder to “keep living smart” while venturing out into the world after a year-and-a-half of lockdown. And the brand is getting a little help from an unexpected spokesperson—comedian, writer, actor and producer Pete Davidson. The “Keep Living Smart” platform officially launched on July 5th, when smartwater will commemorate the first-ever Rehydration Day by helping the country rebound after the holiday and get back on its feet for the rest of the summer. The brand tapped smartwater-filled kegs—smartkegs—for pop-up rehydration events at Jones Beach in New York and the Santa Monica Pier near Los Angeles.
Kicked off with a TV spot and social campaign, we helped smartwater launch the first-ever Rehydration Day activation on July 5th.
