If this wasn’t a leap year, St. Patrick’s Day would have fallen on a Saturday for the first time since 2018. Unfortunately, the calendar had other plans, and now we have to wait until 2029 for another St. Paddy's to fall on the sixth day of the week.
Fortunately, Jameson—yes, the beloved whiskey brand—has made up a whole new holiday this 2024 called "St. Patrick’s Eve" so that you can celebrate on both Saturday and Sunday: They even managed to get the Times Square Ball to drop on Saturday, March 16 at 8pm (which is midnight in Ireland) in celebration of the fake, but honestly iconic, holiday. They called it the St. Patrick’s Eve “Rock” Drop, which is a play on the phrase "on the rocks." Nearby bars also had a good view of the St. Patrick’s Eve Ball Drop and offered special discounts for the holiday. The event was co-hosted by Saturday Night Live stars/"Weekend Update" anchors Colin Jost & Michael Che.
The campaign was launched with a TV commercial
THE IRL EVENT
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