How can we help fans extend their support for causes, without compromising on their experience and allow them to take ownership of the collective impact they’re having? We are taking what concert goers do every time no matter what: Sing along to every song and of course drink water! To minimize greatly the footprint caused by big concerts and festivals that represent tons of trash being generated (A 2017 environmental report from Indio, California, revealed that Coachella, Stagecoach and Desert Trip festival attendees generate 107 tons of waste daily, yet only 20 percent of that is properly recycled).
So what if we could transform all of those bottles and containers, into a 3D structure that would contain the audio of their favorite song or moment in the concert (amemento from the experience), recorded very close to where they were experiencing the moment?
Credits:
AD: Carina Lucero CW: Carina Lucero
Featured on Creativity Online, Adeevee and Hello You Creatives