For the launch of the new, highly customizable, Fiat 500 we transformed it into a time machine that let's you travel in time through Fiat's history, and the roads related to those pieces of history, just as they were back then, with the help of Google Earth. We asked people to help us complete and keep writing Fiat's history leaving a pin on the Fiat's history timeline map and form part of Fiat's thread of life that continues to add miles and miles of memories with all of us.
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