Year2: Infomercial and suggester
In this infomercial-style spot, Coco shows viewers how to say "no" with a hint of subtle sweetness inspired by Pure Leaf Lower Sugar Iced Tea and with the New Limited-Edition "Subtly Sweet Suggester"
The brand teamed up with actress and singer Coco Jones once again to prove that saying "no" can be easier – and even fun – when paired with just the right amount of sweetness. Coco stars in "As Seen on Pure Leaf" – an in-faux-mercial promoting the power of a subtly sweet "no". Made with only 5g of sugar, 85% less sugar than Pure Leaf's Sweet Tea offerings, and no artificial flavors, tea powders, or concentrate, Pure Leaf Lower Sugar Iced Teas strike the perfect balance of real brewed tea with just the right amount of sweetness.
The "As Seen on Pure Leaf" in-faux-mercial turns the overly sweet, overly polished theme of a classic infomercial on its head with Coco's new method of delivering a subtly sweet "no" when faced with pressure to be too sweet. Viewers are directed to visit www.GetSubtlySweet.com to enter for a chance to win a free bottle of Pure Leaf Lower Sugar Iced Tea. But wait... there's more! 260 viewers will be lucky enough to win a "Subtly Sweet Suggester" - a miniature Pure Leaf Subtly Sweet Iced Tea bottle that, when gently shaken, will reveal subtly sweet sayings to help you navigate your daily "nos."
Year 1: Subtly Sweet Hotline
